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1-Min Case Studies
60-sec reads to get better at marketing
All Tags
Category Creation
Marketing Strategy
Messaging
Positioning
A masterclass in positioning: Night Nurse
How to coin a category out of thin air
Customer service call that lasted 10 hours and 43 minutes
Zen Micro vs Apple iPod
How being purposeful created a shoe giant.
How to start meaningful conversations
Leveraging weaknesses to increase market share by 7%
