How to start meaningful conversations
🧪The Experiment: Dove placed two doors at shopping centers in cities like Shanghai and San Francisco. One read “Beautiful” and the other “Average”. 🔎The Reality: Many women opted for the “Average” door, hesitating to publicly acknowledge their own beauty. ⭐Dove’s Positioning and purpose: Dove encourages women to resist industry-imposed beauty standards. They want everyone to […]
Leveraging weaknesses to increase market share by 7%
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