The scientists had been briefed to crate an effective cold and flue medicine.
They succeeded, but with one unwanted side effect: severe drowsiness.
Then a genius marketer came up with an idea.
‘If we position the product as a night-time remedy, the drowsiness isn’t a problem – it’s a unique selling point.’
So, Night Nurse now isn’t just a remedy for cold and flu, but it also helps people to sleep through the night. In peace.
And that folks, is magic of positioning. From a side-effect to the name of the product: Night Nurse.
It is. Fucking. Genius.
